Funosophy - Toy invention representation
Clients Success Stories About Us Press Room Resources Site Map

Toy Invention
Toy invention representation

Funosophy, Inc.
249 E. Ocean Blvd. #500
Long Beach, Ca 90802
Tel: (562) 436-5251
Fax: (562) 436-5291
eFax:(562) 684-0510
Info@Funosophy.com

Toy Strategy Strategy Strategy Success


Clarity Session     Instore Insight

From a clear cut brand strategy to an actionable product plan, Funosophy’s team of experts helps our clients develop business-building blueprints for success including:

Two-Hour Consultation Session
Many new clients choose to initiate their relationship with Funosophy via our two-hour consultation session. During this session, our expert marketers will review your product or brand concept, assess your market opportunity, target consumer, channels of distribution, competitive strengths and weaknesses, and make recommendations for how best to get to market, as well as addressing any particular issues our clients may have. Our start-up clients report that we have condensed a year's worth of learning curve into a single two-hour session!

For more information, please contact info@funosophy.com

Brand Strategy
Funosophy’s Clarity Session, a highly structured proprietary brand strategy planning process, has helped dozens of clients achieve clarity, consensus, and commitment to their brand’s strategy.

For more information, please contact Info@funosophy.com

Product Planning
Strategy Funosophy has deep expertise in creating strategic product plans that drive business growth. We start with an in-depth review of a given category and competitive set using our proprietary Instore Insight analyses. From there, our marketing strategists work with our clients to translate their brand strategy into a product plan that addresses:

  • Line composition and segmentation
  • Target pricing and costing
  • Manufacturing constraints
  • Girl, boy, gender-neutral considerations
  • Appropriate play patterns
  • Hot buttons and feature considerations
  • The potential role of licensing
  • A refresh strategy
For Product Planning information, please contact Info@funosophy.com