Reyne Rice
Marketing and Research Expert

Reyne is a seasoned toy industry professional with 25 years experience in marketing, researching and analyzing the toy industry. During that time, Reyne has developed products and solutions for various associations, retailers, manufacturers, licensors and the press.

Reyne provides key insights and for small, mid-tier and Fortune 500 companies and maintained strong alliances with trade assisting top tier media in their reporting of the toy industry. She works as a consultant with the Toy Industry Association (TIA) and the Hong Kong Trade Development Council (HKTDC). She is a contributing editor for Playthings Magazine. She attends multiple trade shows annually across various industries, seeking new trends and cross-over opportunities for the youth market.

Previously, she worked at The NPD Group as Director, Communications, NPD Funworld division, where she analyzed consumer behavior and retail tracking across the broad spectrum of toys. She also served as the Industry Spokesperson for Toys in her role at The NPD Group. Reyne worked at Mattel and Mattel International Divisions, as Director of Marketing and Product Development for Barbie and Disney Products, and at Today's Kids where she was Director of Marketing and Product Development.

She began her career at Ogilvy and Mather Advertising, working on the Mattel International account, after completing her graduate degree at the University of Copenhagen in International Business. A California native, she completed her Bachelor of Science degree at California State University at Northridge in Marketing and International Business.