Nancee Ormiston
Sales and Marketing Analyst

Nancee is acknowledged as a seasoned expert in the evaluation and forecasting of the in-market performance of toys. The majority of Nancee's 20 years in toys was spent primarily at Mattel Toys, with additional experience at Bandai America.

While at Mattel, Nancee spearheaded the development of analytical tools to measure POS and integrated marketing plans to identify action plan and report results to senior management. Her solid understanding of the top retail accounts and the need for just-in-time shipments make enable her to make strategic and expert production recommendations.

Competitive analyses of the toy industry, evaluation of test markets, evaluation of TV advertising plans, and evaluation of promotional plans are additional areas of Nancee's expertise.

Nancee is a valued member of Funosophy's Instore Insights team, with responsibility for analyses and reporting of results.